The fractional CMO for IT and technology firms
I’m Laura Jasenaite, a certified fractional CMO with 20 years of experience.
I love helping IT consulting and tech companies thrive. And I believe that with the right marketing, even smaller firms can lead the market.
You see, most companies don’t address these issues:
- They fail to communicate their unique value.
- They don’t have a precise understanding of who their ideal clients are.
- They lack a clear path from awareness to conversion.
- They fail to track KPIs effectively.
- They waste resources on ineffective tactics.
But with a fractional CMO, those issues turn into opportunities. Here’s what you can accomplish instead…
- Attract and convert high-quality leads.
- Build a strong brand presence.
- Streamline marketing efforts for better ROI.
- Define a customer journey that improves engagement and retention.
I help IT and technology companies create a marketing strategy that gets results fast.
I have a diverse background in marketing that spans several industries. This experience helps me provide creative solutions for IT consulting and tech firms by using insights I’ve gathered from various fields.
In the technology space, I assisted companies within the Harvest Technology Group, which specialises in data and AI, payments, managed IT services, and systems integration.
- Developed brand positioning and customer personas, boosting B2B lead generation efficiency.
- Crafted marketing funnels that turn website visitors into leads.
- Set up systems to track campaign performance and understand ROI.
- Created outreach emails, sales decks, and case studies, enhancing sales teams’ conversion rates.
Besides IT and tech, I contributed to other industries, including fast food and mobility.
As Marketing Director at McDonald’s, I boosted Malta’s market share by 5% and drove a 10% revenue increase in Greece despite the economic crisis. In the Baltics, I launched a mobile app, resulting in 100,000 downloads and a 2% revenue increase within the first month.
In the mobility sector, I launched Malta’s first car-sharing platform, GoTo Malta, exceeding customer acquisition targets by 110% in six months. At Debono Group, I introduced a ride-pooling service that gained 70% brand awareness and attracted 90,000 users within its first three months.
At GoTo Global, I developed marketing automation and SEO strategies that improved customer conversion and increased organic traffic in Israel and Germany.
Let’s schedule a 15-minute call and I’ll show you how my skills and experience can help you attract the right clients, build a strong brand, and lead marketing teams to success.
My specialities:
- Data-driven marketing strategies
- Branding and positioning
- Lead generation
- Customer journey mapping
- Content strategy and development
- Marketing automation
- Market research and analysis
- Digital marketing
- Website building and SEO
- Sales enablement toolset creation
- Integrated marketing campaigns
- Performance tracking and KPI development
Education:
- MBA at the University of Bradford, United Kingdom (awarded with Distinction)
- B.A. Economics, Vilnius University, Lithuania
Certifications:
- Member of CMOx
- Certified ScrumMaster® (CSM®)
Scrum Alliance
What is it like to work together?
Reliability
I will take full responsibility for your marketing outcomes. Every quarter, you’ll receive reports on the progress and a plan for the next quarter.
Positive culture
I will build a positive, collaborative culture in your marketing team, ensuring each person focuses on tasks that play to their strengths.
Data-driven
You will benefit from a data-driven approach that focuses on measurable results, maximising resources, and eliminating waste in marketing efforts.