Fractional CMO services for IT and technology firms

CMO Engaged

With engaged fractional CMO services, you get a marketing strategy and ongoing leadership.

This is ideal if you need a strategy and a leader to execute it, without the need for a full-time hire.

Engaged fractional CMO responsibilities include:

  • Turning leadership’s vision into a clear marketing strategy that aligns with your business goals.
  • Developing and executing a go-to-market strategy with high-impact campaigns that produce results.
  • Leading the marketing team hands-on, managing daily operations and overseeing execution.
  • Improving marketing efforts and providing regular reports to leadership on key metrics and performance.
  • Finding, hiring, and managing top talent—including employees, agencies, and contractors—to ensure smooth strategy execution.

Half-Day Consultative Strategy Session

This half-day session is ideal if you have a strong team but need a fresh strategy or want to try my approach before hiring me as your fractional CMO.

Half-day consultative strategy session includes:

  • A focused 5-hour session using the Functional Marketing® Framework, tailored to drive demand for your services.
  • A 2-week preparatory period with email correspondence to align on goals.
  • A plan that covers quick marketing wins, identifies blind spots and includes audits of the brand and messaging, social media, and marketing systems. It also features a customer journey map and outlines marketing campaigns for the next six months.

CMO Advisor

After a half-day consult or a 90-day sprint at the Engaged level, you can opt for my Advisor services to provide your marketing team with the ongoing leadership and support to stay on track.

CMO Advisor services include:

  • Strategic leadership and guidance for implementing marketing campaigns.
  • Marketing team coaching.
  • Unlimited email support and communication to achieve KPIs.

Testimonials

Laura was brilliant in her role particularly when it came to strategy and leadership skills. She always ensured that her team expressed their full potential whilst always being focused on the goals and objectives required to be successful in her role.
Anton, Financial Controller
Cool Ride-Pooling
Laura is a strong strategist with a passion for innovative solutions and a deep knowledge of digital marketing. Her ability to manage multiple complex projects simultaneously, while also leading and motivating her team, is truly impressive.
Asta, Marketing Manager
McDonald’s

A Fractional CMO is a part-time marketing leader who designs and implements marketing strategies aligned with your business goals. They bring executive-level expertise, managing marketing teams, campaigns, and resources efficiently without the need for a full-time hire.

If you have a junior marketing team, aggressive growth plans, a new product launch, or aren’t seeing the performance you want, a Fractional CMO offers the strategic expertise you need at a fraction of the cost of a full-time CMO. They’ll provide guidance to your team, develop a focused marketing strategy, map the customer journey, set KPIs, and ensure resources are used effectively to drive measurable results. This way, you get an experienced leader without the high costs.

Unlike many consultants who may create a plan and step away, a Fractional CMO becomes part of your team and leads the execution. They don’t just develop a strategy; they actively oversee your team, drive daily operations, and take accountability for delivering results.

The best option is the Engaged Services—this is where you get the full benefit of having me as your dedicated CMO. I lead your marketing team hands-on, develop and execute strategy, and stay accountable for results. The Consulting Service is ideal if you simply need a second opinion or a fresh perspective on an existing plan. The Advisor Service works well as a follow-up to the Engaged level, offering ongoing strategic guidance and support after initial systems and processes are in place.